X-box 2015 mega box Assumption (By Sunil Jamil)

Abstract

Our electronic entertainment package addresses these problems by introducing affordable top-end devices and gadgets for full HD home cinema, gaming and computing. Through a single platform users can utilize over 6 different devices all in one. No need to wander anywhere and put together a massive jumble of wires and devices. SSBW (MEGA BOX 2012) offers;

1. Blu-Ray player that is DVD writable

2. HD sound card and driver support

3. Heavy graphic card with its drivers

4.  FM receiver,                    

5.  Bluetooth,

6.  Wireless gaming headsets,

7.  Cordless gaming controllers.

8.  s7 processor complete with wireless mouse and keyboard accessories for personal computing

9.  Wireless broadband internet

10.  5.1 speakers

11.  1080p HD TV screen for home cinema and gaming

12. Television

   Imagine that you have all those items packed under one roof. Do you know what does that mean? That means computing, internet, gaming, movie watching and TV without any clucky wires or connecting cables. Virtually everything that comes with the package is cordless and since we have all the consumer needs down pat in one living room bundle that includes it all. Just turn on the device to start that’s how simple it is. There lies no need to connect a laptop, storing device, streaming device or anything at all. Through our perfectly designed OS users can switch from gaming to TV to networking to browsing modes in no time while relaxing on a sofa. Our cordless gaming controllers and HD sound and graphic cards provide top of the range gaming as well as home cinema experience.

Endless Fun

With Plug n Play optimized through the OS, users can enjoy completely immersive gaming and rich multimedia through the massive HDTV and sound system.

Cordless comfort

Through wireless technology such as infrared and Bluetooth devices, users can remain connected while not being literally tied down by wires. The gaming controls function mighty well whereas the Bluetooth headsets can be pick up signals from anywhere in the house as it is connected by the touch of a button allowing its user to hear music anywhere at any time.

Heavy Duty Multimedia

SSBW unveiled its latest product for the multimedia technology through its heavy duty operable Graphics and Sound card that come pre-programmed with internal drivers of its own and hence does not need any further installation processes. The visual card is of 1GB power and operates a highly efficient cooling system. Through the new SSBW XN700 users can discover new frontiers in gaming and multimedia.

Networking and Internet

Mega Box entitles its consumers to a whole new world of faster wireless internet. Reaching up to speeds of 8000mbps, it brings together all the premium components of the package to deliver state-of-the-art networking, internet browsing and social networking. Opportunities through businesses are unbound with SSBW’s support to various development and programming platforms as well as servers, web hosting clients and internet services. 

Next-Gen Gaming

Some of the world’s very best gamers would be jumping onto the SSBW bandwagon to avail its smoothly constructed system optimized to run the best games of the decade past and coming.

Pricing

SSBW manages to bring together home cinema, entertainment, computer and internet surfing together for a 6^th of what all of these put together are priced for on the market. Consider all the wireless accessories plus the 3-year guarantee as the icing on the cake.

Features of the SSBW computer

Manufacturer	SSBW
Processor Type	S7
Processor Speed	3.2 GHz Quad Core
Installed Memory	2056MB
Hard Drive Size	500GB (expandable)
Display Size	40” by 32”
Wireless LAN	Yes
Bluetooth	Yes
FM Receiver	Yes
Model Number	ZenTI108
Operating System	Mega Box 2012

  

SWOT ANALYSIS OF SSBW

Strength:

Mega Box is a very high technology and very advanced. Mega box crushed new product concepts in five months. It is strong Product and known for its functions and advanced technology use.

SSBW focuses more towards the innovations and try to keep improving the products to attract more customers and capture more market share.

Weaknesses

Although Mega box is good invention but copetitors are also introduced products like Mega box in the market, which is very big weakness, and as compared to another companies SSBW is very new in market and it will take time get grip in the market.

Opportunities:

Through make itself distinctive from competitors, it can gain more market share.  By providing good offers and packages.it can increase its customer base.

Threats :

SSBW competitors in electronic market are more dominant e.g. Sony, Panasonic, LG etc in home appliances and Nokia, rim, 3G, etc in market so it has to struggle a lot to be the market leader.

PEST ANALYSIS

Politics:

Government Stability : Estonia is considered one of the most liberal economies in the world, ranking 14th in the Heritage Foundation's 2011 Economic Freedom Index. Estonia began to adopt free-market policies even before it declared independence in mid-1991 and has continued to pursue reform aggressively ever since. Estonian Government is not involve to much. If they involve than less 3 %.

Level of Corruption: Estonia is widely regarded as the least corrupt – or among the least corrupt – of the EU candidate States. While this report tends to confirm the perception that corruption is a relatively limited problem among senior officials and politicians, survey evidence indicates significant corruption problems in a number of areas. According to public opinion the most corrupt functionaries are political leaders and police officers, while the Estonian authorities regard local government and the Customs Board and border guard as the main loci of corruption. Corruption may be a particularly important problem

at local government level, where the main institutions with a role in fighting corruption appear not to have much impact.

Tax policy: Estonia took steps to simplify the tax system. Tax evasion is now relatively low by regional standards. Income tax is levied at a flat rate, a principle supported by the major parties except for the Center Party, for which a progressive tax system remains a keystone policy.

Economic:

Growth rate: Estonian current and projected Growth rate 8.5 % in 2011. 2^nd highest Growth rate in the world.

Inflation and interest rate: The Inflation rate in Estonia 4.2% and interest rate less then 2%.

Labour cost: According to Statistics Estonia in 2011, the average monthly gross wages and salaries were 809 euros and the average hourly gross wages and salaries were 4.82 euros.

Socio-culture:

Population growth rate : -0.641 % population growth rate in 2011.

Job market freedom: Finding work in Estonia in the present climate may prove to be difficult. Like many countries, the effects of the worldwide economic downturn have had a big impact on Estonia’s small working population. Unemployment is at 14% and is expected to rise as industries stop any new employment.

However, Estonia is more financially stable than some neighbouring states and prior to the financial crisis, was growing

at a swift rate. Tallinn, the country’s capital, will be European Capital of Culture in 2011, which will bring investment and interest to the area.

TECHNOLOGICAL

TARGET MARKET

MEGA BOX is for every age group, gender, profession, because SSBW is giving a full package in One box with out any problems of wires, every person who can use Internet/computer, and can watch television is our target market, and if I am not wrong every single person of this era, is using computer, internet and also watch television. Target Market of SSBW is very huge.

SSBW is offering MEGA BOX in different colors such as pink for girls, blue for boys, and black for home or business use.

Marketing Mix ( 4 p’s)

Product :

·          

·         Audio –  5.1 speakers, Amplifier & woofer system.

·         Video – Television, Blu Ray player/ players

·         Televisions - LCD SCREEN,

·         Games – HD

·         Price:

Price of Mega Box seems very high because Blu ray and high speed processor is installed in it, but it is very low cost product because Aim of SSBW is to provide new technology at very low prices.

 Mega Box 2012 system- PKR- 1,20,000 = ESTONIAN KROON 16,064.37 EEK

Place

·         SSBW is also selling Mega box on their website,  .

·         SSBW is selling product mega box in their franchise all over in Estonia.

Promotion :

SSBW advertising about mega box on every TV channels and also in magazines.

In public there is very positive relation is created between SSBW and public by user friendly offers and ADD’s which are running on TV.

SSBW is also promoting the Mega Box by giving offer’s, packages, and lucky draw on the website.

SSBW is also running 1week activities in markets for Personal Selling.

SSBW is doing internet marketing for mega Box to increase number of sales.

AIMS AND OBJECTIVES

1.     Our company aim is to get the trust of customers by selling them good quality product.

2.     SSBW’s   objective is to achieve maximum profit by giving low prices of products to the customers.

3.     Our aim is to invent new user friendly system’s at a very low rates.

4.     Our objective is that every middle class person use gadgets and technology around the world not only in Estonia.

5.     Our Aim is to cover maximum market share in technology market.

    

 6. SSBW focuses more towards the innovations and try to keep improving the products to attract more customers and capture more market share.

                             PROMOTIONS

1.  A great breakfast takes you where you want to go. When you start the day with a great breakfast, you're ready to take on things that comes your way. That's because a well-balanced breakfast helps fuel your body so you can make the most of each day's possibilities. Get $5 in coupons

inside specially marked boxes of SSBW system box. And get free Breakfast where ever you want.

2. SSBW also giving Christmas package to all customer’ s, newly launched SSBW Mega Box, those customer’s who will buy this product before Christmas eve, they will get 30% off in Mega Box.

3. SSBW is also selling electronic products on their website, that customer’s who will buy Mega box online before Christmas, they will get free home delivery and shipping for free.

4. A Bumper deal for all customers around the globe can participate in Lucky draw by purchasing online coupons, every week we are giving small gifts and mega box to the winners of luck draw.

5.     You are the controller. Get in the game when you pick up SSBW’s product.  Just look inside the cover box of product, if u  will get the coupon inside, you can win a MEGA BOX game. 

Marketing Strategies

1.     SSBW’s market strategy is to attract every age group person because its all products are very user friendly, and very low cost and good quality.

2.     SSBW is giving high quality products such as MEGA BOX; in a very low cost as compared to other companies SSBW is good in quality low in prices and user friendly.

3.     SSBW is advertising their MEGA BOX product on cartoon channels to attract children for HD gaming on SSBW’s MEGA BOX.

4.     SSBW is also publishing their product news in Business magazines, which will attract business man’s and product like MEGA BOX is also for business purpose because there is High speed processor and HD screen which helps in offices works.

5.     SSBW is advertising their every new product on every social network suck as, face book, twitter, and flicker.

                                      

EXECUTIVE SUMMARY

But SSBW comes into the scene with a handsome deal offered to the people of Estonia. Our electronic entertainment package addresses these problems by introducing affordable top-end devices and gadgets for full HD home cinema, gaming and computing. Through a single platform users can utilize over 6 different devices all in one. No need to wander anywhere and put together a massive jumble of wires and devices. Such as Blu-Ray player that is DVD writable/ HD sound card and driver support/Heavy graphic card with its drivers/FM receiver, Bluetooth/Wireless gaming headsets/Cordless gaming controllers/s7 processor complete with wireless mouse and keyboard accessories for personal computing/Wireless broadband internet/5.1 speakers/ 1080p HD TV screen for home cinema and gaming/Television          

   Imagine that you have all those items packed under one roof. Do you know what does that mean? That means computing, internet, gaming, movie watching and TV without any clucky wires or connecting cables. Virtually everything that comes with the package is cordless and since we have all the consumer needs down pat in one living room bundle that includes it all. Just turn on the device to start that’s how simple it is. There lies no need to connect a laptop, storing device, streaming device or anything at all. Through our perfectly designed OS users can switch from gaming to TV to networking to browsing modes in no time while relaxing on a sofa. Our cordless gaming controllers and HD sound and graphic cards provide top of the range gaming as well as home cinema experience.