Wednesday, 16 September 2015

BREAKING: Spain-bound plane declares EMERGENCY over UK


The plane was bound for Menorca, Spain, but has abandoned its journey and is instead heading back to Manchester.
It should be landing there in the next few minutes.
The jet is currently in a holding pattern over the West Midlands as it waits for a slot to land.
The aircraft is understood to have a problem with a stabiliser.
It originally made a mayday call to the ground, which are usually reserved for life-threatening situations.
It is understood that this has now been downgraded to a pan-pan call, which, while still serious, normally means the crew require assistance from the ground. 
The news comes just days on from a British Airways jet being met by fire crews at Heathrow Airport after the pilot.

Tuesday, 18 August 2015

Forms & Types of Advertising Classification

Product advertising:
Product advertising is basically carried out for a presentation and promotion of new products or existing products and revised products, this is also called as BRAND or National Advertising.
For Example:-
1.       Mobilink
2.       Ufone
3.       Q mobile
4.       Nat foods
5.       Naqshenoor

Retail Advertising (Local Advertising)
In The retail advertising, The advertising is focuses on the stores, where a variety of products can be purchased, where is service is offered. Retail advertising emphasizes on the price availability, location and hours of operation. This is carried to a distinctive image of the retailer or to increase the store’s traffic.
Corporate Advertising
Corporate advertising basically focuses on the establishing of a corporations identity, or winning the public over organizations point of view. This is designed to create a favorable image for a company and its products.
B2B Advertising
In the B2B Advertising it is directed to industrial user such as tires to automobile manufacturer, reseller that is whole seller and retailers.
Political Advertisements
In the political advertisements this is often used by politicians to persuade people to vote for them.
For example:-
1.       PML(N)
2.       PPP
3.       PTI
4.       MQM
5.       APML
6.       CONSERVATIVES

Directory Advertisements
There are four types of directories.
1.       Numbers
2.       Addresses
3.       Specific trade/ members
Directories contain names, addresses, of individuals or businesses. People refer to directory advertising to find out how to buy a product or service.
For example: - yellow pages.
Directory Advertising is unique in that the user is generally ready to buy the product or service when directory is consulted.
Direct Response Advertising
In Direct Response Advertising involves two way of communication between advertiser and target audience it can use any medium to newspaper, magazine, online etc_
And consumer can respond to mail telephone for example:-
1.       Tool free numbers
2.       0800 numbers
3.       Coupons
4.       Click here text on banners

Public Service Advertisements It is specifically designed to operate publics interests  and to promote public welfare.
For Example:-
1.       Police van
2.       Wear Helmet
3.       No Smoking.
These advertisements are created free of charge by professionals; space and time are donated by media.

Advocacy Advertisements
This type of Advertisements is concerned with the propagation of ideas  and clarification of controversial social issues.
For Example:-

1.       Conserving Wild Life         

What is Advertising ?

What is Advertising ?
Advertising is a paid form of non personal communication by an identifies sponsor using media(ATL & BTL)  in order to persuade target market.
Forms & Types of Advertising Classification
Product advertising:
Product advertising is basically carried out for a presentation and promotion of new products or existing products and revised products, this is also called as BRAND or National Advertising.
For Example:-
1.       Mobilink
2.       Ufone
3.       Q mobile
4.       Nat foods
5.       Naqshenoor

Retail Advertising (Local Advertising)
In The retail advertising, The advertising is focuses on the stores, where a variety of products can be purchased, where is service is offered. Retail advertising emphasizes on the price availability, location and hours of operation. This is carried to a distinctive image of the retailer or to increase the store’s traffic.
Corporate Advertising
Corporate advertising basically focuses on the establishing of a corporations identity, or winning the public over organizations point of view. This is designed to create a favorable image for a company and its products.
B2B Advertising
In the B2B Advertising it is directed to industrial user such as tires to automobile manufacturer, reseller that is whole seller and retailers.
Political Advertisements
In the political advertisements this is often used by politicians to persuade people to vote for them.
For example:-
1.       PML(N)
2.       PPP
3.       PTI
4.       MQM
5.       APML
6.       CONSERVATIVES

Directory Advertisements
There are four types of directories.
1.       Numbers
2.       Addresses
3.       Specific trade/ members
Directories contain names, addresses, of individuals or businesses. People refer to directory advertising to find out how to buy a product or service.
For example: - yellow pages.
Directory Advertising is unique in that the user is generally ready to buy the product or service when directory is consulted.
Direct Response Advertising
In Direct Response Advertising involves two way of communication between advertiser and target audience it can use any medium to newspaper, magazine, online etc_
And consumer can respond to mail telephone for example:-
1.       Tool free numbers
2.       0800 numbers
3.       Coupons
4.       Click here text on banners

Public Service Advertisements It is specifically designed to operate publics interests  and to promote public welfare.
For Example:-
1.       Police van
2.       Wear Helmet
3.       No Smoking.
These advertisements are created free of charge by professionals; space and time are donated by media.

Advocacy Advertisements
This type of Advertisements is concerned with the propagation of ideas  and clarification of controversial social issues.
For Example:-

1.       Conserving Wild Life         

Monday, 26 January 2015

"Mahseer" Now considered endangered in Pakistan

National Fish of Pakistan is "Mahseer" The King of 

Himalayan Fishes, one of the larger specie that have 

suffered severe decline, and are now considered threatened 

due to pollution, habitat loss and overfishing.





Friday, 23 January 2015

Man from India Claims He’s 179 Years Old

 A retired cobbler from northern India, Mahashta Mûrasi, claims he was born in January 1835, making him not only the oldest man on earth, but the oldest to have ever lived human in this world,  according to the Guiness World Records.


According to indian officials, the man was born at home in the city of Bangalore on January 6th 1835, and is recorded to have lived in Vârânasî since 1903. He worked as a cobbler in the city until 1957, when he retired at the already venerable age of 122.
“I have been alive so long, that my great grand-children have been dead for years” explains Mr Mûrasi. “Somehow death forgot about me… And now there’s hardly any hope left. Look at the statistics, nobody dies past 150, even less at 170. At that point, I guess I’m immortal or something. I might as well enjoy it!”
The man’s birth certificate and identity cards all seem to confirm his version, but unfortunately no medical examination can confirm his saying for now.  The last doctor Mister Mûrasi visited died in 1971, so there is little information available about his previous medical files.

Saturday, 10 January 2015

Pakistan: Running out of Scorpions & Tarantula


Some of the people in Pakistan started reporting on the shortage of scorpion, during on of the survey in Thata region guy name M said 12 months back in this area you will easily find scorpions any where even some time you can see them in your drive way, he said now picture is totally changed, now you will not find scorpion after hours of hunting now it’s up to your luck.


Sadly now if you look at the private auction sites you will see bundles of ads for black scorpions, and people are posting adds that they want scorpions of weighing 40-100grams at any cost. Higher the prices bid for scorpions and then more shortage of scorpions from the jungles,  according to our very reliable source hunters are hunting full nights in the search of scorpions and they don’t even leave small scorpions and while in the search of scorpions they also found some endangered lizards, frog, or tarantulas spiders. More over this hunting is actually destroying eco-system, some animals depend on this species they eat them because of hunting these animals other animals are also dying or migrating the areas. 

Level # 1 Venom Scorpions List

Level one scorpion are very common and people love to keep them at home, and level 1 scorpions are very good to keep because of many benefits, such as they are not deadly to humans. If you got stung there will be no symptoms.

Here is a list of all level 1 scorpions with pictures.






1.       Hadogenes paucidens













2.       Hadogenes troglodytes












3.       Heterometrus beccaloniae








4.       Heterometrus longimanus










5.       Heterometrus madraspatensis







6.       Heterometrus mysorensis






7.       Heterometrus spinifer








8.       Heterometrus swammerdami











9.       Heterometrus swammerdami





10.   Mastigoproctus giganteus






11.   pandinus cavimanus








12.   pandinus imperator

Thursday, 8 January 2015

Why China Destroying Nature & Wildlife



Abstract
China is one of the old civilization and interesting history and also the one of biggest country in Asia with strong resources. If we look at the bigger picture around the world whenever shortage created anywhere or monopoly, always china is at the back, if we talk about the manufacturing of 1-3rd class material we will also find china at top, if we say about cheap labor, of copying of technology china is among them.


Trade of rhino horns cause some much trouble in the Africa, hunter’s hunted rhino day and night for the sake of rhino’s horns. Black market was at the peak what I am trying to tell you is that who was at the back of  this ?The highest prices were being offered for the rhino horns which caused reduction of animal, the illegal collection of rhino horns was because of the highest prices was paid by china. Or china black market.

Shark fins, same scene happened with the hunting of sharks for the shark fins in the East Asian Country.

Scorpion Venom, If we take a look in to the china’s history, Scorpion venom was very important part of the medicine in ancient time of china, vestiges use have remained till now, The country may be responsible for the rise in the price of the, blue, black, yellow, Indian , scorpions in the Pakistan, according to the people of sindh they also informed that they encountered business of scorpions with the china’s buyers. What I am trying to tell you people that this can might be the possibility of scorpions illegal trade. I want you to think out of the box.



The China’s economic power may be causing problems for the scorpion species in Pakistan as it did for the Rhino in Africa and shark fins for east countries.

The Health Benefits of Eating Fish


BY:- Jamil Khaliq
Facebook:- https://www.facebook.com/Fish.Farming.Revolution

‘’Researchers worldwide have discovered that eating fish regularly - one or two servings weekly - may reduce the risk of diseases ranging from childhood asthma to prostate cancer’’
                
Fish is low in fat, high in protein and an excellent source of omega 3 fatty acids.
Regular consumption of fish can reduce the risk of various diseases and disorders. Selected research findings indicate the following:
Heart disease The British Heart Foundation says eating oily fish can help to reduce the risk of heart disease and improve your chances of survival following a heart attack. Fish does this by lowering levels of fats called triglycerides in the blood - raised levels are associated with heart disease. Fish oils also appear to help reduce blood clotting and abnormal heart rhythms after a heart attack.
Asthma Children who eat fish may be less likely to develop asthma.
Brain and eyes Fish rich in omega 3 fatty acids can contribute to the health of brain tissue and the retina (the light sensitive tissue lining the inner surface of the eye).
Cancer The omega 3 fatty acids in fish may reduce the risk of many types of cancers by 30 to 50 per cent, especially of the oral cavity, esophagus, colon, breast, ovary and prostate.
Cardiovascular disease Eating fish every week reduces the risk of heart disease and stroke by reducing blood clots and inflammation, improving blood vessel elasticity, lowering blood pressure, lowering blood fats and boosting 'good' cholesterol.
Dementia Elderly people who eat fish or seafood at least once a week may have a lower risk of developing dementia, including Alzheimer's disease.
Depression People who regularly eat fish have a lower incidence of depression (depression is linked to low levels of omega 3 fatty acids in the brain).
Diabetes Fish may help people with diabetes manage their blood sugar levels.
Eyesight Breastfed babies of mothers who eat fish have better eyesight, perhaps due to the omega 3 fatty acids transmitted in breast milk.
Inflammatory conditions Regular fish consumption may relieve the symptoms of rheumatoid arthritis, psoriasis and autoimmune disease.
Prematurity Eating fish during pregnancy may help reduce the risk of delivering a premature baby.
"Healthy ways to enjoy fish include baked, poached, grilled and steamed forms"


Population Growth of Islamabad The capital


The Capital

Islamabad is one of the most beautiful of capital in the world and most attractive city in Pakistan, mountains and tourist spots made this place heaven. People from all over the Pakistan come daily to visit the city.  Islamabad is fully owned by the capital development authority, who keeps the city clean and well, residential sectors in Islamabad are fully planned, and everything is available in them.

Growth of Population

In The capital city of Pakistan “Islamabad” is also the ninth largest city in the country. The population of the city has grown from 100,000 in 1951 to 1.30 million in 2012. Since, Islamabad has attracted people from all over Pakistan, making it one of the most cosmopolitan, tourist spot and urbanized cities of Pakistan and center of Economic and service activities which attract people from all over the country.


Rawalpindi

Rawalpindi is in the Adjacent to the Southern edge of Islamabad. It is situated in the North Eastern part of the Potohar Plateau in North Punjab. Being Headquarter of Rawalpindi Division and a close neighbor of the Federal Capital, Islamabad, if we see the population of Rawalpindi City it’s increasing and also rapidly increased over the years. And expected to increase with the 4% annually.

Twin Cities

Well, I would like to add one more thing Islamabad and Rawalpindi is also known as twin cities because they are connected to each other, and half of the Rawalpindi population come daily in Islamabad for the jobs and business activities.

Analysis of Twin Cities

The capital Islamabad and Rawalpindi Metropolitan Area is the third largest conurbation in Pakistan with a population of over 4.5 million inhabitants. And if we look at the population, Twin cities of Islamabad and Rawalpindi are growing rapidly at a rate of more than 4% percent annually, indicating a higher than national growth means reason behind this is due to significant ratio of migration. With present growth trends it is expected that the population would increase to 7.0 million approximately in twenty years’ time period for sure.


Wednesday, 7 January 2015

Truth: Scorpions Don’t Cure Cancer

There is only one well-known treatment for cancer which uses scorpion venom in a little amount, and it’s in an experimental phase not completed yet. And it is also in a very controversial phase. It’s not even launched yet, so if people says that we are doing for this purpose then they are definitely wrong.

My point of view about this picture is that there is bigger black market games is going on at back stage, and one thing is for sure, this game will not end up well for Eco system.

Death stalker scorpion, commonly known as yellow scorpion is being used by jim olson’s research, but he gets venom from medical facilities legally, not from social media platforms, or from olx, or EBay.

‘’The capturing of yellow scorpion in Pakistan region of sindh especially in Thata district has nothing to do with the research of olson.’’

Abstract
Very common or lame explanation from the buyer or brokers of black market dealer in Pakistan or all over the world, that we buy scorpions in order to make medicines for the cancer patients, and somehow we believe them reason is lack of knowledge. And all those illegal investors who are now actually buyers and taking huge number of scorpions from jungles and in return these people are not afraid of general public in reality we call them to come and pick up scorpions, main reason is we are not honest with God that’s why we are ready to destroy his beautiful nature or creatures which makes this world more beautiful. We humans are actually killer of nature, we do everything we could to destroy the beauty of nature, but nature take revenge in the shape of terrorism, earth quake, floods,  and still we are so much dumb and don’t realize that why this all happening to us. We must need to check our self before pointing finger on other people.
Reason for grooming of scorpion business

Greediness, yes we greedy!

Tips : Keeping Scorpions at home


Care tips
  1. Keep tropical species (i.e. Heterometrus sp., Pandinus sp., Liocheles sp.) warm and moist, with a relative humidity of about 80%, at a temperature of about 86 Fahrenheit/30* Celsius. The preferred substrate for these species is cocopeat, or anything similarly water-retaining. Always make sure that the water dish is filled and clean.
  2. Arid species (i.e. Hottentotta sp., Parabuthus sp., Androctonus sp.) are best kept at similar temperatures (86 F/30* C), but with a substrate consisting of dry sand. Look at the last answer of the FAQ for information concerning humidity requirements. A trick to give arid burrowers the opportunity to display their natural behavior, is to moisten the sand with a lot of water, press it down firmly, and then let it dry out completely, before you put in the scorpion.
  3. Bark scorpions (Rhopalurus junceus, Centruroides sp.) ought to be kept like tropical species, the only difference being that one should provide vertically stacked pieces of bark or rock (make sure these pieces can't shift and crush your critter). Another difference is that the required relative humidity is about 70% with these species (however, there are some exceptions).
  4. Last but not least: always does your research before you buy! Make sure that you are informed before you acquire a scorpion. These care tips are just a guideline. Many species need slight adjustments to this general care in order to thrive 






Top Ten Tv-Series



Top  Ten Tv-Series 


  1.  Lost
  2. Grimm
  3. Fringe
  4. Blacklist
  5. Criminal minds
  6. Shameless
  7. Homeland
  8. Secrete circle
  9. Supernatural
  10. Covert affairs


Tuesday, 6 January 2015

Precautions : Handling of Scorpions at Home

Precautions

There is no specific way of handling scorpions, there are many ways to treat, huge possibility is to get stung by your scorpion pincer, you should be careful while selecting place of aquarium at home. There is a full chance of, hurting, losing and fatally injuring of your pet. Yes more important thing is to keep your pet safe, because hard handling can kill your pet within minutes, just use active mind while changing of bowl or aquarium.
Yes, scorpions are very active runner, they prefer to hide suddenly at dark places, if your scorpion is gone out of the box while no one is at home, there is huge possibility that you will not going able to find again. Scorpion move quickly. Through their sense of smell and sensing of vibration. They are very much difficult to find especially at home, because of furniture, sofa, pipes, cupboards, etc.
If you’re changing his box on table, and if he runs on table he won’t stop at the end of table there is full possibility that he will fall from table, and this can hurt badly and your scorpion can end up at dead because of internal injuries. So try to keep box at place where scorpion cannot run.

Stings

Do not afraid of your scorpion while catching. Only fewer the scorpion are dangerous to the human, only 24 scorpions are considered very dangerous for the human, and these venomous can kill human within hours.1500 scorpions  are being discovered by the researchers. Moreover, toxic venom varies animals to animal, however those scorpion who have large pincer consider being less venomous, and those who have small and sharp pincer considered very toxic and can give huge harm to humans.


Although you should careful about the sting of a scorpions, even if it’s not deadly but still it give different reaction to people. People who are allergic to things can get adverse reaction of venom; Children under three, the elderly, those with hypertension can react very badly or poorly to the venomous sting.

And most interesting fact is that scorpion firstly prefers to grab and crush the prey and in the last they sting the victim.

Strategies of participation in development projects



Strategies of participation in development projects

This essay deals with strategies to mainstream participation in development projects which involves different typologies, processes and key methods. Participation is basically a process in which all member of a community or organizations are involved and play different roles regarding development activities and projects. Ensuring effective participation in development process makes it more significant and successful among people because each of a participant is contributing in it. This essay highlights view points of different authors like Carl Bruch, Mayo, Arntein, Alen Reid and Eade. It also discusses importance of participation and different ways of participation which includes learning, education and awareness programs, need assessment, capacity building and technology.
Bruch collects many experiences and lessons to enhance participation and public involvement in international watercourse management. He highlights successful mechanisms and approaches to enhance participation which ensures that people have access to information about watercourses that affects their participation in watercourses activities. According to him, firstly participation needs awareness among people that what factors are threats to environments. This knowledge let them decide that whether the action is necessary or appropriate. Also there is a need to aware people about ongoing projects and activities that could affect watercourses. This builds trust, decision-making power and empowers them. . One way to improve public access to decision-making processes is to take the process to the people to make it easier for them to participate. Secondly in order to realize effective participation it is necessary to address historical, geographical and financial constraints. NGOs can also be play vital role in improvement of participation process. They help to establish trust and connection between government and civil society (Carl Bruch, Libor Jansky, 2005).
Participation can also be made effective through videos, films and theatre; also they have histories in community development. According to UN report on Popular Participation in Development, this is one of the emerging trends to communicate with people and make them active for participatory approach. This project based on film-making technology at the disposal of the local people, who used the process of making the film to explore and face their problems, and then communicates their views directly to the provincial cabinet. Replies from a cabinet representative were then filmed and sent back to the local communities in question. Through these processes, communication was improved as attitudes and awareness changed (UN 1971). Now case study In Vietnam will be discussed that how this approach helped community to participate in community development. Oxfam explored the prospects of participatory video in Vietnam in nineties, and also started the videos potential for reflecting back the voices of underrepresented which enables them to communicate more effectively. This process helped to develop dialog between community and decision makers. Also video tapes were made, played back, discussed and edited, all with the villagers’ active participation. Women, men and children all took part in lively discussions in their community issues and development like water storage and irrigation issues (Mayo, 2001). This case study clearly shows that videos and films can be also used as a tool for active participation in different development projects.
Sherry Arnstein gave a very popular and well known framework of participation in which he used ladder as a metaphor for explaining participatory planning for projects. Later on the Ladder model was modified and explained in different ways. Basically this model provides typology of participation that helps different groups and institutions like health professionals, social workers, NGOs and youth organizations. Since in 1980s the Ladder has became a well used model in planning, discussing and evaluating approaches in child and youth participation in community based projects. The Ladder consists of eight rungs, the below rungs of model are manipulation and therapy which deals with to enable powerholder to educate participants. Then there are third and forth rungs i-e Informing and consultation which allow the have-nots to hear and have a voice. The fifth one is placation which allows citizens or poor to give suggestions but power will be still remainwith powerholders to check feasibility of a plan or suggestion. The sixth is partnership that enables them to negotiate and engage in trade-offs with traditional power holders.. At the topmost rungs, (7) Delegated Power and (8) Citizen Control, have-not citizens obtain the majority of decision-making seats, or full decision-making power(Arntein, 1979).
Alan Reid connects participation and learning process. He discusses different participatory approaches to education that focus environmental, health and sustainable challenges. He argues that participatory approaches to educations are tools of development, sharing knowledge and skill that led to the community building.Education and awareness could be given to the people by organizing participatory workshops in education and training;also education should be given to children and youth to engage them in developmental activities through schools and colleges(Alan Reid, Bjarne Bruun Jensen, 2007). I would further stress on his argument that when people are fully aware and educated, then they know what is good or bad, what is suitable for community, what should be done and how? Also when they are given participatory education, they will more likely to involve in development and betterment of the community.
There is another important tool which can increase participation in community based development, that is need assessment programs which refers to the identification of the assets of the community and determine potential. An estimate of needs of a community is taken by simply asking their opinion about issues they are dealing with. There are different techniques of need assessment programs like key informants approach, focused group interview, existing data interview etc. A public meeting is held and all the members of the community are encouraged to attend to have discussions and express their concerns and needs(IOWA State University).
Participation of people in development process can also be enhanced by building up their capacities, in this approach people are not depending on the state or no demanding aid and it can be an effective method of reducing poverty in long term. In this way when people get mobilized, they participate according to their capacities they can use them at best to attain their goals for instance if people of some area have land and water resource at hand then capacities should be build up by the organizations or their government to support the rural people as Eade  argues that people become more vulnerable if they are not provided by the services which enhances their capacities and he argues that project based interventions have made them more vulnerable and aid dependent then before so in order to come out of any crisis and gain their involvement, it’s important to build the capacities of local people (Eade, 1997).Therefore capacity building can also be an important factor of participation.
.Participatory approaches must be gender sensitive. Both men and women should be given a chance to participate without any differences. Cornwel argues that participatory methodologies and approaches should clearly explore, analyse and work with differences between women and women and men and women of different social groups of society. Therefore gender mainstreaming is also important for mainstreaming of participation because both men and women should have say and opportunity to participate(Cornwel, 2001)

Conclusion

So participation can be enhanced through many ways including need assessment programs and capacity building. Also videos and films could improve participation among people through which communication process is developed among local people and decision makers. If children and young people are given participatory education in schools, colleges, seminars and workshops they will also come forward to participate in community-based projects. People should be given a chance to give suggestion and advice for their community issues and also their consensus is important to initiate any development project. So these strategies should be used to enhance participation.